Normal 0 MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; If waving a magic wand would win more business faster than the competition, no doubt we'd do this. Needing to shine in the spotlight against Goliath companies won't stop until we fix how we give business presentations -- specifically business video presentations.

Ready to jump into action and take on the Goliath in your industry? Use video to stand out and make a difference.

It's the versatility of video that makes it such an attractive option for small business owners. This list works as an instant guide to better distribute your video and get the most mileage out of it. Of course, you can do some of all of the suggested uses to market to your target audience.

1. Position Video On Your Website

2. Email to Your Clients and Contacts

3. Distribute virally on YouTube and related video sites

4. Show During Marketing and Sales Presentations

5. Run At a Trade Show Booth

Position Video On Your Website

Stop drowning viewers with words. More and more consumers prefer to watch a fun, entertaining video clip explaining products and services. If your website looks like it was built in the dark ages, with ancient text boxes and tons of data, get surgical.

Go to work and edit your message to the simple few ideas. Position a lively and entertaining video clip front and center on your home page. This instantly communicates to busy prospects.

Email to Your Clients and Contacts

Communicating actively to clients and prospects is an important part of staying 'top of mind' for any business. Yet, if your emails are boring and tedious, your important message could easily end up in the trash.

Before emailing to clients, ask a few critical questions:

A. Is this short and uplifting?

B. Is this different and unique?

C. Is the call to action clear?

Using a custom video to share your business ideas and solutions is a smart and simple way to answer, "YES!" to all three questions.

Distribute virally on YouTube and related video sites

How do people find out about you and your firm? If you have entertaining videos with a link to your website, you are achieving important goals -- while you sleep.

Consumers will find you early on in their buying cycle, when they are searching out information. Your fun impact movie provides a quick way to spread the word about your products and services. In many cases, people are looking for a unique combination of education and explanation.

A simple movie illustrates exactly the answers to questions people are asking. In addition, by finding your video on YouTube and other sites, people are much more likely to go exploring directly via the links to your website.

Show During Marketing and Sales Presentations

Now that you're ramping up for maximum impact, let a video take care of some of the heavy lifting in your presentations. An objective and attractive video pulls in attention like nothing else.

Once you have audience engaged and listening, you can take your message to new heights. By leveraging ideas in the video, you can draw, sketch and discuss specific custom applications for your clients. This is often best done in a conversational style, using a flipchart or whiteboard to invite participation.

Start with a video. Connect with audience interaction. Inspire decisions and purchases on the spot.

Run At a Trade Show Booth

Consider the average trade show floor. It's huge. It's overwhelming. And in a short time, attendees get overloaded and wander about searching for something unique.

That's when they get to your booth! An entertaining video clip attracts attendees. They gather around your booth to watch the only thing that's different.

Let the big goliaths in your field put up gigantic displays and run expensive contests. Don't break a sweat. Instead, choose to be different. Show a creative video to get additional interest in what you are offering.

In short, a little video has a big impact. One custom video can outrank your business -- even from giant-sized competitors. Add video clips to your strategy and win the attention your business deserves.

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